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Description: No one questions that making friends is a good thing. However, it’s not an easy thing, particularly when you’re cultivating business relationships. How do you make friends with customers you don’t like? How do you find common ground when there appears to be none? How do you start networking when you go to a business convention and you don’t know anyone? These are just some of the difficult questions that you may face in your day-to-day work as a salesperson. In this course, you are going to discover that the business of business is making friends, and the business of all sales professionals is making friends and building relationships. Strategic friendships will make or break any business, no matter how big and no matter what kind of market.

Section 1
Final Quiz