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Category

Sales and Marketing Training

3 Feb 2016

Telemarketing Using the Telephone as a Sales Tool

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Description: Virtually everybody in sales today sells over the phone at least part of the time. Perhaps it is time for you to evaluate how you use the telephone and where it fits into your sales and marketing mix. This course will show you how the telephone can supplement, enhance, and sometimes replace other means of marketing and selling, and how this personal approach can dramatically increase your sales success. We will also talk about how to hone your communication skills, your ability to persuade, and techniques to personalize each sales call. Specific learning objectives include developing the ability to: Build trust and respect with customers and colleagues, warm up your sales approach to improve success with cold calling, identify ways to make a positive impression, identify negotiation strategies that will make you a stronger seller, create a script to maximize your efficiency on the phone, learn what to say and what to ask to create interest, handle objections, and close the sale.

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3 Feb 2016

Selling Smarter

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Description: It’s no secret that the sales industry continues to change and evolve rapidly. This is an exciting and dynamic profession, although it is often underrated and misunderstood. The back-slapping, high pressure, joke-telling sales person has disappeared. In his place is a new generation of sales professionals: highly trained and well groomed, with the characteristics of honesty, trustworthiness, and competence. This course will help participants learn how to be one of those smart sales professionals. Specific learning objectives include: Explain and apply concepts of customer focused selling, use goalsetting techniques as a way to focus on what you want to accomplish and develop strategies for getting there, apply success techniques to get the most out of your work, understand productivity techniques to maximize your use of time, and identify ways to find new clients and network effectively.

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3 Feb 2016

Prospecting for Leads like a Pro

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Description: Prospecting is one of the keys to your sales success. Keeping your pipeline full ensures that you will continue to attract new business, and so your success today is a result of the prospecting you did six months ago. In this course, participants will become skilled at prospecting and learn the 80/20 rule. They will learn to target and how to target them, and commit to do some prospecting every day through warming up cold calls, following up on leads, or networking. Participants will also build their personal prospecting plan and learn how to ensure their future by planting seeds daily. At the end of this course, participants will: Understand the importance of expanding their client base through effective prospecting, Learn how to use a prospecting system to make them more successful, Be able to identify target markets and target companies with the 80/20 rule in mind, Know how to develop and practice networking skills at every opportunity, Know how to develop, refine, and execute the art of cold calling.

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3 Feb 2016

Overcoming Objections to Nail the Sale

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Description: If you are like most sales professionals you are always looking for ways to overcome customer objections and close the sale. This course will help you plan, prepare and execute proposals and presentations that address customer concerns, reduce the number of objections you encounter and improve your batting average at closing the sale. Topics discussed in this course include: Credibility, your competition, critical communication skills, observing, customer service complaints, overcoming objections, how can teamwork help, pricing issues, handling other objections, buying signals, closing the sale, closing techniques, and top fifteen activities that make you successful at closing the sale.

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3 Feb 2016

Dynamite Sales Presentations

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Description: A great sales presentation does not demand you have all the bells and whistles to impress the client with your technical skills. Rather, try impressing your clients with your knowledge of the products and services you sell and your understanding of their problems and the solutions they need. This course will focus on your formal written proposal and in-person presentation. Topics include: Business writing basics, writing a proposal, getting thoughts on paper, planning your proposal, basic formats, editing, the finishing touches, the handshake, getting ready for your presentation, elements of a successful presentation, dressing appropriately, dealing with questions, and presentations and evaluations.

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3 Feb 2016

Call Center Training Sales and Customer Service Training for Call Center Agents

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Description: Whether we choose to embrace them or cannot stand being interrupted by their calls, call centers are a business element that is here to stay. This course will help call center agents learn to make the most of their telephonebased work, including understanding the best ways to listen and be heard. Each phone interaction has elements of sales and customer service skills, which we will explore in detail throughout this energizing and practical course. Topics discussed in this course include: The nuances of body language and verbal skills, aspects of verbal communication such as tone, cadence, and pitch, questioning and listening skills, how to deliver bad news and say “no”, effective ways to negotiate, the importance of creating and delivering meaningful messages, tools to facilitate their communication, the value of personalizing their interactions and developing relationships, vocal techniques that will enhance their speech and communication ability, and personalized techniques for managing stress.

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3 Feb 2016

Building Relationships for Success in Sales

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Description: No one questions that making friends is a good thing. However, it’s not an easy thing, particularly when you’re cultivating business relationships. How do you make friends with customers you don’t like? How do you find common ground when there appears to be none? How do you start networking when you go to a business convention and you don’t know anyone? These are just some of the difficult questions that you may face in your day-to-day work as a salesperson. In this course, you are going to discover that the business of business is making friends, and the business of all sales professionals is making friends and building relationships. Strategic friendships will make or break any business, no matter how big and no matter what kind of market.

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3 Feb 2016

Branding: Creating and Managing Your Corporate Brand

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Description: Live your Brand. Your employees have a unique perspective on your brand. They are the people who bring your brand to life, yet they still need to be sold on it just as your external customers do. Within the course, we explore how a manager or sales person can turn your brand into a guiding light for your employees and customers. The class will focus on how to make your employees brand ambassadors and how to make each brand touch-point unique and meaningful for customers. Learn how a brand is created, how to launch a brand and how your brands identity is not just a logo but the embodiment of how the employees interact with your customers.

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